SEO: Organic vs. Paid
SEO, or Search Engine Optimization, is the art and science of improving your website's visibility in search engine results. When it comes to improving the results of your website, you have two primary options: Organic SEO and paid SEO.
Organic SEO involves attuning your website and content to naturally rank higher in search results, while paid SEO, often referred to as search engine marketing (SEM), involves paying for advertisements to appear at the top of search results.
Now, why is understanding the difference between these two approaches crucial, especially for small or new business owners? Here's a quick rundown:
Cost-Effectiveness: Organic SEO can be a cost-effective way to attract long-term, sustainable traffic to your website without the ongoing expense of paid advertising. And in this economy, that’s a win!
Credibility and Trust: Ranking organically in search results can enhance your brand's credibility and trustworthiness in the eyes of potential customers, as it signifies authority and relevance in your industry.
Targeted Traffic: Both organic and paid SEO strategies allow you to target specific keywords and demographics, ensuring that you attract relevant traffic that is more likely to convert into customers.
Long-Term Growth: While paid SEO can deliver immediate results, organic SEO lays the foundation for long-term growth by improving your website's visibility and authority over time.
In this post, we dive deeper into these differences to help you determine which approach aligns best with your marketing goals and resources. While Die Free Studios, primarily focuses on Organic SEO, you can use these tools individually or together to reach your target audience and make your website seen by your ideal customers.
Let's get started!
Organic SEO: Building Website Visibility, Naturally
Think of organic SEO as nurturing your website organically, making it strong and relevant without artificial boosts. Die Free Studios prioritizes these key aspects:
Keywords: Understanding the individual works or short phrases someone would use to find you is KEY. Researching these and creating a list that is general to your brand, and then lists that are detailed to specific verticals, launches or areas of your brand is ever better. Once you have those, you can be sure to embed them into every image you upload, on the back-end of every product description, and use titles (heading fonts) strategically.
Understand the intent behind the keywords your audience is searching for and tailor your content to satisfy those intents. Provide solutions, answers, or valuable information that meets the visitor’s needs.Content is Queen: Crafting unique, engaging content that answers common questions concisely and clearly, will not only increase your chances for Google use you as a featured snippet, but builds trust with your potential customer.
Blog Posts
Informative Landing Pages dedicated to a specific service, product, or launch.
Case Studies
Check out the full list HERE.
Mobile Friendly Site: Most users will use their mobile device to go to your website and look at your brand further. Making sure the mobile version of your website is simple, easy to read, and fast to load, stops people from clicking off your site in 0.2 seconds.
Backlinks: We attract natural backlinks from reputable websites, like whispers of praise echoing through the jungle.
User-Friendly: Designing your website for intuitive navigation and an easeful user experience keeps users happy and staying longer. And, the longer someone stays on your website, the more they are learning about your brand, engaged with you, and more likely to inquire or make a purchase.
Paid SEO: A Boost for Faster Visibility
Even though we focus on organic SEO at Die Free Studios, we know that paid SEO can be a great boost to visibility and sales. Paid SEO, like targeted ads, can often give you an immediate visibility boost, engagement, and transactions with a 1x effort of creating the paid ad.
Search Engine Advertising (Google Ads): Google Ads allows you to bid on keywords relevant to your services or products and display ads at the top of Google search results. This form of paid advertising can help attract targeted traffic and generate leads quickly.
Potential Con: A lot of people will scroll past these because they are ads.Social Media Ads: Platforms like Tiktok, Instagram, and LinkedIn offer amazing paid ad options that allow you to target specific demographics, interests, and behaviors. We’ve been guilty of buying from ads on Tiktok, a lot, so you know it works. The key is creating an ad that feels like a natural piece of content and adding some dollars behind it. Paid social media ads can help increase brand awareness, drive website traffic, and generate leads.
Potential Con: If the creative (the piece of content) isn’t executed well, it can be a waste of money or a lot of testing may be involved.Local SEO and Local Advertising: For businesses targeting local clients, investing in local SEO and local advertising can be highly beneficial. This includes optimizing Google My Business listings, targeting location-based keywords, and running geo-targeted ads to reach potential clients in specific geographic areas.
Remember:
Patience is Key: Don't expect overnight success. Organic SEO takes time and consistent effort, but the rewards are long-lasting.
Track Your Progress: Use your analytics section and tools on your website to understand how your website is performing and adapt your strategies accordingly. For instance, if you notice most people are coming from mobile and a magazine publication, you might tailor your language or marketing approach for that specific audience.
Stay on Top of the Game: Search engine algorithms evolve, so keep learning and adapting your SEO approach.
Want a website with SEO embedded in it from launch OR do you already have a website and want to up-level your Organic SEO? Let’s chat about how we can help you.
