NEO Classical Pilates
Web Design, Development, marketing Strategy, launch Campaign
Web Design
CSS
Marketing Strategy
Launch Campaign
Social Media
Visual direction
We worked with NEO Classical Pilates to turn their mission of ‘bringing people back to their bodies’ into a curated visual experience through web design and launch campaign.
Our goal was to create a visual experience reflective of the healing and innermost relationship one can have with their body, especially when doing restorative pilates.
We choose imagery that represents what it feels like to reconnect with and find strength in your body. We loved NEO because of their approach to body rehabilitation through pilates and how they want humans to experience a higher quality of life through the simple act of movement.
We helped develop the business and marketing structure of their core introductory offer, create a launch marketing strategy and campaign.
Visual image direction
We were dedicated to crafting a web design that epitomized a high-end aesthetic. We meticulously curated images with a specific goal in mind – to evoke a feeling of dropping into your body, natural movement, and a very soft, intimate experience that NEO Classical is rooted in.
With a keen eye for sophistication, we tailored every image choice, ensuring that the website exuded the professionalism and elegance synonymous with the brand.
Marketing
We developed NEO Classical Pilates' launch strategy, by creating an introductory service to welcome new members at a lower cost and allow them to experience the benefits firsthand. Concurrently, we implemented automated systems on the back-end, streamlining processes for email subscriptions and newsletter engagement with the goal of having a private audience they can connect with anything, outside of social media. Complementing this, our team crafted launch marketing content positioning the brand as a holistic lifestyle choice through the blog posts. This comprehensive approach not only fostered increased engagement but also ensured a seamless and impactful brand launch.
Social Media Templates
As part of the launch package, we designed user-friendly social media templates and devised a strategic plan for their seamless implementation. This approach aimed to establish a balance between visual consistency and organic posting, ensuring a cohesive and engaging online presence for the brand.
