IRIS Doula
Web Design, Landing page
Web Design
SEO Integration
User Journeys
Blog
Email Funnel
We collaborated with IRIS Doula to create a website design that embodies the intimate and heartfelt nature of their birthing services. Given that they are a locally based business in Amsterdam, the emphasis on SEO keywords was crucial to ensure their visibility and connect with their community. Working closely with IRIS Doula, our aim was to craft a digital experience that mirrors the vulnerability and care that their clients feel throughout the birthing journey.
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The design approach was intentionally soft and welcoming, with elements that reflect the trust and support that define IRIS Doula's services. Our team integrated marketing strategies that foster long-term community engagement around the brand, focusing on creating a supportive online space where clients could find comfort and information. By incorporating SEO-driven content and a user-friendly interface, we ensured that the website not only represented IRIS Doula's mission but also resonated with its target audience, becoming a trusted resource for families in Amsterdam.
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The Blog, aka “Journal,” is a space dedicated for the stories of the mothers and their journeys of pregnancy, birth, and motherhood — written by them from an honest, vulnerable, raw, and heartfelt perspective. We create 2 versions, one in dark mode and one in light mode.
The Client
Adriel Markway, founder and doula of IRIS Doula came to us with a clear vision on the landing page experience she desired for her brand.
With a heart dedicated to supporting birthing individuals, Adriel brings a wealth of compassion and expertise to her role as a doula. Drawing inspiration from her mother's work in OBGYN, her journey is intertwined with the essence of the iris flower – symbolizing courage, wisdom, and hope.
Her path to doula work began with a profound realization of the injustices faced by those navigating reproductive health. Fueled by a deep curiosity and a desire to serve, sge began a journey of empowering birthing people.
Rooted in trust and intuition, she is committed to ensuring every individual feels supported and empowered throughout their birthing experience.
