Digital Marketing 101
Learn the foundation of Digital Marketing and how to use it.
Digital Marketing isn't just a buzzword – it's a vital driver that you use to propel your business to success. In today's market landscape, branding and marketing are inextricably linked, and it's crucial to understand the evolution of digital marketing and the ESSENTIAL role it plays today.
As Wikipedia defines it —
Marketing is the business process of creating relationships with and satisfying customers.
More often than not, the ultimate goal of marketing efforts is to promote products and services to generate sales. It’s getting people curious about the story behind a company. This happens through research and analysis, while also getting to know your target market on a deep level, just like any real relationship. Ideally, the best marketing fuses a strong mission or intention with a well-thought-out strategy that is authentic to the nature of the brand. It then uses different forms of communication to get in front of its target audience to first build brand awareness and then grow from there.
“Marketing is no longer about the stuff that you make but about the stories you tell.”
