Defining Brand
While "branding" is frequently equated with mere logos or visual aesthetics, the reality is far richer. Within every business lies a narrative waiting to be told – a narrative that weaves the very essence of your brand, dictating its identity, visual representation, and how it’s perceived by the target customer.
What Is A Brand?
A brand is who your audience says you are, not who you tell them you are. The goal is to help guide your audience’s understanding of that through the story you tell, how that story interacts with how it looks, and how they’re communicated too. The blend of storytelling, pictures, and voice all come together to create a clear picture in the minds of your audience. Branding is a system that works together to make your story stand out and memorable, but more importantly, allows your audience to trust who you are. All that being said, people don’t fall in love merely with a company, product, service, or business, rather, they fall for how connected they feel to what you’re offering.
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”
the 3 parts of a strong brand
A brand is an ever-expanding entity that ebbs and flows, but as long as these 3 things are deeply intentional, you have a foundation that will launch you forward powerfully.
The 3 brand Components
01 | story/mission
02 | Visual Identity
03 | messaging
A narrative that ties the brand's origin, mission, and values into something that is meaningful, personal, poignant, straightforward, and authentic.
How a business naturally differentiates itself from others. What makes it stand out?
Why the company provides the services/products it does and what makes it significant or special; its primary purpose.
…once you understand the story of the brand, the visual identity comes into play.
