Industry Specific Sales-Funnels
All of our website packages include at least 1 sales funnel to help you go from marketing to money in your pocket! But, what should a full process look like?
Based on your industry and specific goals, your sales funnel might look different and can become as robust as needed. When we work with clients, we help them with the very next step they need to grow their business.
Below are a list of different ways a sales-funnel might flow, based on your industry.
E-commerce Website:
Can start with paid ads or SEO targeting specific products, but most popularly is to create content around the LIFESTYLE of your products and overall brand.
This should bring someone to your website, but better, a specific product pages with detailed information and social proof.
This simplifies the purchase process with cart and checkout!
Then, it should focus on post-purchase engagement for repeat sales. (Think all those fashion nova emails reminding you there’s a sale or you left something in cart)?
Service Provider Website:
Leads with valuable content to demonstrate expertise
Uses case studies to build credibility and share how you approach and work through your services.
Offers free consultations to qualify leads
Moves through a more personal sales process with calls and/or proposals.
Musician Website:
Centers on music samples to showcase talent
Builds an email list for direct fan communication
Creates multiple revenue streams (merchandise, tickets, downloads)
Uses exclusive content to maintain engagement
See Client Example HERE.
Photography Website:
Showcases portfolio work upfront
Clearly presents service packages and pricing
Uses an efficient booking system or CRM system. (eg. Honeybook).
Includes both session booking and photo purchasing paths.
Editorial Photography Website:
Industry Network Entry Points:
- Focuses on exclusive, professional channels rather than public marketing
- Emphasizes relationship-based referrals through the agent
- Leverages existing connections with art directors and editors
- Maintains presence in high-end fashion and editorial circles
Portfolio Experience:
- Extremely curated landing page showing only the most prestigious work
- Career highlights focused on major publications and brands
- Behind-the-scenes content showing production value and expertise
- Selective client list featuring top-tier magazines and brands
Contact Journey:
- Private, exclusive contact channels (no public contact forms)
- All inquiries filtered through agent
- Initial discussions focus on creative vision rather than pricing
- Emphasis on fit and artistic alignment
Project Development:
- Collaborative concept development with creative teams
- Detailed production planning reflecting high-end capabilities
- Budget discussions handled primarily through agent
- Comprehensive contracts covering usage rights and licensing
Ongoing Relationship:
- White-glove project execution
- Professional image delivery process
- Leverage of press coverage and industry recognition
- Continuous nurturing of industry relationships
Key Differences from Standard Photography Funnels:
1. No public pricing or packages
2. No online booking systems
3. Heavy emphasis on relationship building
4. Focus on industry reputation rather than marketing
5. Agent-mediated communication
6. Exclusive, minimalist web presence
