Why You Need Image Alt. Text!?
22% of all web searches are from people using images to search and find information and content online.
Meaning, that naming your images correctly, can help you gain a lot more traffic to your website, product, services, and overall brand.
What is image alt. text?
Image Alternative (Alt) Text is text descriptions of the images you’re putting online. This heavily influences Google Image search results.
The Tea* — 50% of all websites, social media accounts, etc. fail to use image alternative text, limiting how many eyeballs get to their product, service, or brand.
Benefits of Adding Image Alt. Text:
Image Alt text isn’t seen by anyone searching, it’s on the back end of the page and..
Helps match your page with whatever users are searching for online.
Amazing for SEO (search engine optimization) as it increases your page rankings in Google.
Essential for users with vision impairments (250,000,000 people require screen readers to access the web).
By not including it, you could be leaving out millions of potential customers.
image alt. text tips:
Make the alt text sentence concise and cohesive. Jamming together random words actually makes the search harder.
The sentence should be detailed and specific. Examples:
Celebrity Name
Exact Location Name (Griffith Park)
Big Brand Name
Example:
Weak: Singer performing on stage for a live concert.
Stronger: Usher performing “Yeah” in Las Vegas at Dolby Live at Park MGM.
Don’t:
Stuff keywords
Repeat the same text across multiple images
Tag non-essential images
Use vague and non-specific language
Write “picture of” or “Image of” in front of the descriptions… trust us… Google knows it’s an image lol.
You Can Add Image Alt. Text 90% of the time when adding an image online:
Your Website
Social Media Accounts (eg. Instagram, Twitter, Facebook) always look for the alt text button before uploading.
Overall, adding Image Alt. Text makes your content more searchable and accessible!
We include SEO and marketing tactics in all of our web design, campaign, and consulting projects. Let’s connect about your next project.
